About Frera Safaris

Pioneers of Sustainable Adventure Tourism in Uganda

Our Story

Frera Safaris (U) LTD was founded with a singular vision: to create transformative travel experiences that benefit both adventurers and the natural ecosystems they explore. Since our inception, we have been committed to leading the way in sustainable tourism practices that balance visitor experiences with environmental conservation and community development.

Our name, "Frera," reflects our passion for adventure and our deep connection to Uganda's wilderness. Each safari, trek, and wellness retreat we organize is carefully designed to maximize positive impact while creating memories that last a lifetime. We believe that when travelers understand and appreciate Africa's natural wonders, they become advocates for conservation.

Today, we are proud to be recognized as one of Uganda's leading sustainable tourism operators, trusted by thousands of international guests and supported by local communities and conservation organizations.

Our Mission

To provide exceptional adventure and wellness tourism experiences while promoting sustainable practices, protecting Uganda's biodiversity, and benefiting local communities through economic empowerment and cultural exchange.

Our Vision

To be Africa's leading sustainable tourism operator, recognized for excellence in service, conservation impact, and positive community transformation while inspiring travelers to become lifelong environmental advocates.

Our Values

  • Integrity: Honest, transparent, and ethical in all dealings
  • Sustainability: Environmental stewardship and community respect
  • Excellence: Highest standards in service and safety
  • Innovation: Continuously improving experiences and practices

Meet Our Dedicated Team

Expert professionals passionate about creating exceptional travel experiences and sustainable tourism

Team Member

Josephine Mukasa

Chief Executive Officer

With 15+ years in tourism and conservation, Josephine leads Frera Safaris with vision and strategic expertise. Her passion for sustainable development has transformed how Uganda approaches adventure tourism.

Leadership Conservation Strategic Planning
Team Member

David Kasirye

Head of Safari Guides

David brings 20 years of field experience and deep knowledge of Uganda's wildlife. As a certified wildlife expert and passionate educator, he ensures every guest has an unforgettable safari experience.

Wildlife Expertise Guide Training Safety Management
Team Member

Angela Namutebi

Director of Operations

Angela's meticulous attention to detail ensures seamless operations and exceptional guest satisfaction. Her background in hospitality and logistics makes her invaluable to our service excellence.

Operations Hospitality Logistics
Team Member

Dr. Richard Okonkwo

Conservation & Sustainability Officer

As an environmental scientist and conservationist, Dr. Okonkwo develops and implements sustainable practices across all our operations, ensuring positive ecological impact.

Conservation Environmental Science Sustainability
Team Member

Sarah Okoth

Director of Marketing & Communications

Sarah's creative marketing strategies and excellent communication skills have elevated Frera Safaris' brand globally. She is passionate about telling authentic stories of our experiences.

Marketing Communications Digital Strategy
Team Member

Moses Luganda

Wellness & Community Programs Director

Moses coordinates our wellness tourism initiatives and community-based programs. His commitment to holistic travel experiences and community empowerment drives our social impact agenda.

Wellness Programs Community Development Cultural Exchange

Recognition & Awards

Industry-leading certifications and accolades

TripAdvisor Certified

Top-Rated Safari Operator (2022-2026)

Sustainable Tourism Award

Uganda Tourism Board Excellence Award

Best Adventure Company

East Africa Adventure Tourism Award

Community Partner Award

Association of Uganda Tour Operators

Our Community Impact

5,000+

Happy International Guests

150+

Local Staff Employed

25+

Communities Supported

$500K+

Conservation Investment

Our Commitment to Sustainability

  • Local Employment: We employ over 150 Ugandan staff members, providing fair wages and professional development opportunities.
  • Conservation Funding: A portion of every booking supports wildlife protection and habitat restoration projects.
  • Community Programs: We partner with 25+ local communities for cultural exchange, education, and economic development.
  • Eco-Friendly Practices: Our operations minimize carbon footprint through sustainable transportation and accommodations.
  • Education & Outreach: We provide conservation education to travelers and support environmental awareness in local schools.