Last Updated: February 25, 2026
1. Introduction
Frera Safaris (U) LTD ("we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our safari tour booking services.
We comply with the Uganda Data Protection and Privacy Act and relevant international data protection regulations including GDPR for EU residents. By using our services, you consent to the collection and use of information in accordance with this policy.
Your trust is important to us, and we are committed to maintaining the confidentiality and security of your personal information.
3. How We Use Your Information
We use your information for the following purposes:
3.1 Service Provision
- Process and confirm tour bookings
- Arrange transportation and accommodation
- Coordinate with guides and local partners
- Provide customer support and assistance
- Send booking confirmations and updates
3.2 Communication
- Respond to inquiries and requests
- Send important travel information and updates
- Provide pre-trip and post-trip support
- Share relevant offers and promotions (with consent)
3.3 Website Improvement
- Analyze website usage and performance
- Improve user experience and functionality
- Develop new services and features
- Conduct research and analytics
3.4 Legal Compliance
- Comply with legal obligations
- Prevent fraud and ensure security
- Resolve disputes and enforce agreements
- Protect our rights and those of others
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
4.1 Service Providers
We share information with trusted service providers who assist us in operating our business:
- Hotels and accommodation providers
- Transportation companies
- Local guides and tour operators
- Payment processors
- Email and communication services
4.2 Legal Requirements
We may disclose information when required by law or to protect our rights:
- In response to legal subpoenas or court orders
- To investigate potential violations of our terms
- To protect against fraud or security threats
- To comply with immigration and customs regulations
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.
4.4 Consent-Based Sharing
With your explicit consent, we may share information for specific purposes, such as connecting you with preferred travel partners.
5. Data Security
We implement comprehensive security measures to protect your personal information:
5.1 Technical Safeguards
- SSL/TLS encryption for data transmission
- Secure server infrastructure with regular updates
- Firewall protection and intrusion detection
- Regular security audits and penetration testing
- Data encryption at rest and in transit
5.2 Administrative Safeguards
- Limited access to personal information
- Employee training on data protection
- Regular security awareness programs
- Incident response procedures
- Regular backup and disaster recovery testing
5.3 Data Breach Procedures
In the unlikely event of a data breach, we will:
- Notify affected individuals within 72 hours
- Report to relevant data protection authorities
- Take immediate steps to contain and mitigate the breach
- Provide guidance on protective measures
6. Your Rights
You have the following rights regarding your personal information:
6.1 Access and Portability
- Request a copy of your personal information
- Receive data in a structured, machine-readable format
- Understand how your data is processed
6.2 Correction and Updates
- Request correction of inaccurate information
- Update your contact and preference information
- Modify your communication preferences
6.3 Deletion and Restriction
- Request deletion of your personal information
- Restrict processing in certain circumstances
- Object to processing based on legitimate interests
6.4 Consent Management
- Withdraw consent for marketing communications
- Opt-out of promotional emails
- Control cookie preferences
To exercise these rights, contact us at privacy@frerasafaris.com or +256 701 534 428.
7. Cookies and Tracking Technologies
7.1 What Are Cookies
Cookies are small text files stored on your device that help us provide a better browsing experience and analyze website usage.
7.2 Types of Cookies We Use
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand visitor behavior
- Marketing Cookies: Used for targeted advertising
- Preference Cookies: Remember your settings and preferences
7.3 Cookie Management
You can control cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality. We use Google Analytics and similar services that may set their own cookies.
7.4 Third-Party Tracking
We may use third-party analytics and marketing tools that collect anonymous usage data. These services have their own privacy policies and data collection practices.
8. Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy:
8.1 Active Bookings
- Booking information: 7 years (legal requirement)
- Payment records: 7 years (financial regulations)
- Travel documents: Duration of trip + 2 years
8.2 Marketing and Communications
- Newsletter subscriptions: Until unsubscribed
- Marketing preferences: 5 years after last interaction
- Customer service records: 3 years
8.3 Website Analytics
- Anonymous usage data: 26 months
- Cookies: As configured in your browser
When information is no longer needed, it is securely deleted or anonymized.